Pursue greatness with an Alexander watch. These Swiss quartz and automatic watches are designed in Brooklyn, engineered in Biel, and tell time on wrists around the globe.

An Alexander is heritage in the making. A young brand with multi-generational watchmakers at the helm, Alexander knows its forthcoming power in the watch world.

These are watches for men and women who will leave a legacy. Today, polished steel with diamonds is a masterpiece on a new collector’s wrist. A triple-black chronograph is a rotating favorite for an established enthusiast. Tomorrow, either is a treasured heirloom.

Crafted for versatile wear and impeccable timekeeping, Alexander relentlessly curates inspiration from pioneers in all fields. The courageous authenticity of New York City inspires watch aesthetics, too.